Ontario International Airport announces major advertising partnership and new in-house agency
Posted on: Wed, 03/10/2021 - 17:31
(Ontario, California – March 11, 2021) – The Ontario International Airport Authority (OIAA) has announced a major advertising and sponsorship agreement with the Walters Automotive Group, exclusive agents for Porsche and Audi in the City of Ontario.
The 12-month partnership agreement – the first under OIAA’s new in-house advertising agency – will include creative use of digital and static advertising at Ontario International Airport (ONT), car placement in the terminals, special events for VIP clients and many soon-to-be announced customer interface activities.
“We’re especially pleased to partner with the Walters Automotive Group – a great Ontario-based business – as we launch this exciting new opportunity for companies to market themselves at the fastest-growing airport in the U.S.,” said Alan D. Wapner, President of the OIAA Board of Commissioners and Mayor pro Tem for the City of Ontario. “Our new in-house agency is committed to understanding and proposing advertising solutions that meet our clients’ objectives, and engaging our customers and visitors in creative and innovative ways.”
Mark Marchant, General Manager of Porsche Ontario, described the agreement as a new direction for advertising the Walter’s Automotive Group’s dealerships throughout Southern California. “Our team is very excited at having great exposure and bringing some unforgettable unique experiences for our clients at Ontario International Airport,” Marchant said.
Added Greg Sexton General Manager of Audi Ontario, “This partnership reinforces the growth of Audi and Porsche in the region, alongside all the exciting new developments at the airport.”
Wapner said the in-house agency and Walter’s partnership are the first of a number of initiatives in the coming months that will focus on adding value to the advertiser over and above the standard digital and static platforms.
OIAA is in the final stages of awarding an RFP to build its own omni-channel retail sales and distribution network, and will be launching multiple popup stores that will create greater flexibility for promotional activities, product launches and consumer interaction.
For further information about the Walter’s Automotive Group’s Ontario dealerships, please go to www.PorscheOntario.com or www.AudiOntario.com.
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About Ontario International Airport
Ontario International Airport (ONT) is the fastest growing airport in the United States, according to Global Traveler, a leading publication for frequent fliers. Located in the Inland Empire, ONT is approximately 35 miles east of downtown Los Angeles in the center of Southern California. It is a full-service airport which, before the coronavirus pandemic, offered nonstop commercial jet service to 26 major airports in the U.S., Mexico and Taiwan. More information is available at www.flyOntario.com.Follow @flyONT on Facebook, Twitter, and Instagram
About the Ontario International Airport Authority (OIAA)
The OIAA was formed in August 2012 by a Joint Powers Agreement between the City of Ontario and the County of San Bernardino to provide overall direction for the management, operations, development and marketing of ONT for the benefit of the Southern California economy and the residents of the airport's four-county catchment area. OIAA Commissioners are Ontario City Council Member Alan D. Wapner (President), Retired Riverside Mayor Ronald O. Loveridge (Vice President), Ontario City Council Member Jim W. Bowman (Secretary), San Bernardino County Supervisor Curt Hagman (Commissioner) and retired business executive Julia Gouw (Commissioner).